What is The Swipe Up?
The Swipe Up was born from annoyance in not being able to share links easily on Instagram. It has since transformed to the internet equivalent to finding a bonus fry in your Chick-fil-a bag, realizing you have a few bucks left on an old Starbucks card, or cancelled plans that result in pajama pants and ice cream on your couch. It has been hyperbolically called the best newsletter on the internet.
It’s written by Erin Moon, who is writing this bio, but also wants to be a professional, so she’ll do it in third person and you’ll pretend to think someone else wrote it for her. She spins many plates, and thinks a lot about which ones she should drop so her kids don’t have to go to TOO much therapy. They will definitely have to go to therapy.
The Swipe Up comes out monthly, and maybe there’s a rogue update here and there. Nothing annoying though. There is also a weekly thread called Lil Treasures where we all share our favorite things, so we don’t drown in the dark abyss of the world’s climate (both metaphorical and literal).
Do I have to pay?
Right now, The Swipe Up is free. So luxuriate in those dollars you’re saving and enjoy all this inbox goodness.